Howland-int crafts research-backed, personality-driven blog content for brands in Rome and beyond. Stop publishing into the void — start building an audience that comes back.
Real projects, real numbers — here's what happens when strategy meets great writing.
Travel & LifestyleA Rome-based travel blogger hired us to overhaul their editorial strategy and produce 8 posts per month. We rebuilt their content architecture around long-tail keywords and regional travel intent — organic traffic grew 52x without a single paid ad.
B2B SaaSA software company with zero blog presence needed authority content fast. We produced 24 thought-leadership articles in 6 months, targeting decision-maker search queries. Their blog now drives 38% of all inbound demo requests.
Food & CultureWe developed a recipe + culture blog for an artisan food brand in Rome, combining storytelling with SEO. Email opt-ins embedded in posts tripled their subscriber list in four months — purely through organic blog traffic.
We start with a 30-minute session to understand your niche, audience, goals, and current content gaps. No templates — every strategy is built from scratch.
We deliver a 3-month editorial calendar with pillar topics, supporting posts, target keywords, and estimated traffic potential for each article.
Our writers produce each post, then send it through two rounds of internal editing. You receive a polished draft for approval before anything goes live.
We handle formatting and publishing (or hand off ready-to-paste files), then monitor performance metrics and refine the strategy based on real data.
Voices from the brands and creators we've helped grow.
We start with a 30-minute session to understand your niche, audience, goals, and current content gaps. No templates — every strategy is built from scratch.
We deliver a 3-month editorial calendar with pillar topics, supporting posts, target keywords, and estimated traffic potential for each article.
Our writers produce each post, then send it through two rounds of internal editing. You receive a polished draft for approval before anything goes live.
We handle formatting and publishing (or hand off ready-to-paste files), then monitor performance metrics and refine the strategy based on real data.
Clear answers on how we work, what we deliver, and why it works.
It depends on your plan. Our Starter plan includes 4 posts per month, Growth includes 8, and Authority includes 12+ with a dedicated content strategist. Custom volumes are available for enterprise clients.
Our core offering is in English, but we have bilingual writers who can produce Italian-language content or dual-language editorial calendars for brands targeting both markets. Just mention this during onboarding.
We assign writers with relevant domain experience to your account — not generalists. For highly technical niches, we do a detailed onboarding briefing session and provide writer guidelines so the content reflects your expertise accurately.
We can do both. For WordPress and Webflow sites, we can publish directly with proper formatting, meta tags, and featured images. Or we deliver fully formatted documents you can copy-paste and publish yourself.
Honest answer: typically 3–6 months for meaningful organic traffic from new posts, though it varies by domain authority and niche competition. We target quick-win keywords early in the strategy to accelerate initial gains while building long-term authority.
Let's build a content engine that drives organic traffic, builds authority in your niche, and keeps readers coming back. Book a free strategy call with our Rome team today.